Delving into the design, craftsmanship, and heritage of the Type XX watches, this study showcases how Breguet successfully revitalized and paid homage to its traditional timepieces while embracing modern storytelling techniques. By seamlessly blending tradition and innovation, Breguet sets itself apart in the competitive watchmaking industry. Through meticulous research and expert analysis, this case study presents a detailed examination of the intricate details and unique features that make the Type XX watches iconic. From the masterful craftsmanship to the innovative design elements, readers will gain a deep understanding of the exceptional quality and timeless appeal of these extraordinary timepieces.