Breguet
Breguet
This case study provides in-depth analysis and exploration of the new generation of iconic Type XX watches by Breguet, a renowned luxury watch brand. These extraordinary timepieces are prominently featured in a captivating narrative website that takes the audience on an immersive journey through the brand's illustrious history.
Client
Client
Breguet
Breguet
Service
Service
UX/UI, Motion, Design Direction
UX/UI, Motion, Design Direction
Sector
Sector
Watchmaking & luxury industry
Watchmaking & luxury industry
Year
Year
2023
2023
Delving into the design, craftsmanship, and heritage of the Type XX watches, this study showcases how Breguet successfully revitalized and paid homage to its traditional timepieces while embracing modern storytelling techniques. By seamlessly blending tradition and innovation, Breguet sets itself apart in the competitive watchmaking industry. Through meticulous research and expert analysis, this case study presents a detailed examination of the intricate details and unique features that make the Type XX watches iconic. From the masterful craftsmanship to the innovative design elements, readers will gain a deep understanding of the exceptional quality and timeless appeal of these extraordinary timepieces.
Delving into the design, craftsmanship, and heritage of the Type XX watches, this study showcases how Breguet successfully revitalized and paid homage to its traditional timepieces while embracing modern storytelling techniques. By seamlessly blending tradition and innovation, Breguet sets itself apart in the competitive watchmaking industry. Through meticulous research and expert analysis, this case study presents a detailed examination of the intricate details and unique features that make the Type XX watches iconic. From the masterful craftsmanship to the innovative design elements, readers will gain a deep understanding of the exceptional quality and timeless appeal of these extraordinary timepieces.
Furthermore, this study sheds light on the significance of Breguet's commitment to preserving its heritage and legacy. By carefully preserving traditional watchmaking techniques and incorporating them into the modern context, Breguet demonstrates its dedication to excellence and innovation. The narrative website, which serves as an integral part of this case study, offers an immersive and engaging experience for users. By combining captivating visuals, compelling storytelling, and interactive elements, the website effectively showcases the rich history and timeless elegance of the Type XX watches.
Furthermore, this study sheds light on the significance of Breguet's commitment to preserving its heritage and legacy. By carefully preserving traditional watchmaking techniques and incorporating them into the modern context, Breguet demonstrates its dedication to excellence and innovation. The narrative website, which serves as an integral part of this case study, offers an immersive and engaging experience for users. By combining captivating visuals, compelling storytelling, and interactive elements, the website effectively showcases the rich history and timeless elegance of the Type XX watches.
Credits
Credits
Project Manager
Project Manager
Hugo Villetelle
Hugo Villetelle
Developer
Developer
Ronbin Bécherraz
Ronbin Bécherraz
